2. Stay away from virtual domains! It is not expensive to own your own, specific, domain name. For example: www.someoneelsesbusiness.com/your business versus www.yourbusiness.com. Make it easy for your customers to find you!

3. Maximize the value of your money spent on hosting. Use a national web hosting service that give you at least 80mb on their server. When you want to enhance or enlarge your site, you'll be glad that you did.

4. Advertise your web site on everything that you print. This includes newspaper ads, business cards, stationary, and brochures. Don't forget about that ad in the Yellow Pages!! Make your URL readily available to all potential customers.

5. Carefully evaluate costs of search engine positioning and banner ads. As more search engines begin to charge for top positions, your own advertising efforts are of primary importance. Many banners have proven to be annoying to consumers; click-thru rates have dropped dramatically.

6. Gather customer/visitor E-mail addresses by offering a premium. Perhaps a coupon offering a discount for web visitors of a "free" item with web purchases.

7. Utilize directed E-mail whenever possible and with your customers' permission. Directed E-mail can save hundreds of dollars and be more effective than "junk mail."

8. Customized auto-responders and form confirmation pages capture your customers' attention. Use them to reiterate the special and unique services that you offer.

9. Take the time to explore the uses of enhanced multi-media for your site. Audio, video, and slide shows have the power to make your visitor's stay at your site more exciting, thereby improving your chance to make the visitor a customer. These enhancements can be had for a very reasonable cost.

10. REMEMBER: Well-designed and maintained web sites have the lowest cost per view of any advertising media in history!

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